Challenges and Opportunities in Promoting Quality Education for Companies in the Era of the Industrial Revolution 4.0 Through School Branding: A Case Study of Private Schools in Bali

Abstract

In the context of education in the era of the Industrial Revolution 4.0, VUCA (volatility, uncertainty, complexity, and ambiguity) is a very serious challenge in realizing quality education. Education in the era of the Industrial Revolution 4.0 tends to change very quickly, both in the context of technology use, learning methods, and social trends. In this case, educators must be able to adapt quickly to the various changes that occur in the world of education. The emergence of artificial intelligence (AI), the Internet of Things (IoT), big data, chatgpt and so on, has an impact on learning methods, curriculum, and the need for new skills that must be owned by educators and students. Focusing on the problems currently faced by several schools in Bali, especially private schools, is a very significant decrease in the number of students. Competition with public schools can be a challenge for private schools. Public schools generally have lower fees or are even free, which can entice parents to enroll their children in public schools. This can result in reduced student numbers and revenue for private schools. Improvement of the private school management system in Bali needs to be done so that private schools can continue to exist. To overcome these problems, school branding can be a solution to realizing quality education. School branding by utilizing digital technology as a solution, so that private schools can exist and compete again in the world of education.