PERAN PRODUSER DALAM PRODUKSI PROGRAM PERCIKAN DHARMA UNTUK MEMPERTAHANKAN RATING AND SHARE DI RCTI

Abstract

This study are discusses about the the role of producers in the production of Percikan Dharma to maintain rating and share at the RCTI. The achievement of rating and share of Percikan Dharma allover the years is 0,2 %. So that the efforts of the producer are needed to produce a quality religious program and still shows up among the masses. The purpose of this study is to determine the stage of the program’s production process of Percikan Dharma and to find out the role of the producer to maintain a rating and share at the RCTI. The method used in this research is descriptive qualitative method with the design of the research is explorative, and using a qualitative approach to explain the role of the producer in the production of the Percikan Dharma program.The theory used in this study is theoretician Peter Pringle.This research was conducted at RCTI, the Central Hindu Broadcasting Agency (BPH), and also in several temples in the DKI Jakarta areas.The process of collecting data in this research through several stages, namely observation, interviews, and documentation. The results of this study found three stages in the production process that is the pre-production, production and post production stages.at the pre-production phase that was conducted was a meeting that was discussing theme, concept of story, a shooting location, and a shooting schedule.Then the production of production is conducted by the corration process with duration of 30 minutes with a matchmaid of drama and talkshow. Last in the post production stage is conducted by the process of editing and evaluation of production results. Meanwhile, the role of producer in an effort to maintain rating and share is to publish the showtimes of Percikan Dharma’s program by using flyer, then this flyer will be distributed trought social media, so that this information will be more effective and efficient for the public to know