Transformasi Pembinaan Umat Hindu Melalui Konten Visual Keagamaan Berbasis Artificial Intelligence (AI) Di Media Sosial

Authors

  • Komang Reza Kartika Institut Agama Hindu Negeri Tampung Penyang Palangka Raya
  • I Gede Arya Juni Arta IAHN Tampung Penyang Palangka Raya
  • i Wayan Astraguna Institut Agama Hindu Negeri Gde Pudja Mataram
  • Ida Ayu Indah Febriyani Institut Agama Hindu Negeri Gde Pudja Mataram

Keywords:

Transformasi,, Pembinaan Umat Hindu,, Konten Visual Keagamaan,, Artificial Intelligence ,, Media Sosial,

Abstract

Transformasi digital dan perkembangan Artificial Intelligence (AI) mengubah praktik komunikasi keagamaan, termasuk cara penyuluh agama Hindu memproduksi dan menyampaikan pesan pembinaan kepada umat. Persoalannya, pemanfaatan Artificial Intelligence (AI) tidak hanya berkaitan dengan efisiensi produksi konten, tetapi juga menyangkut ketepatan representasi ajaran agama, konteks budaya, dan keberlanjutan otoritas keagamaan. Penelitian ini bertujuan menganalisis transformasi pembinaan umat Hindu melalui konten visual keagamaan berbasis Artificial Intelligence (AI) pada media sosial Facebook oleh Penyuluh Agama Hindu di Kabupaten Luwu Timur. Penelitian ini menggunakan pendekatan kualitatif dengan desain etnografi digital. Data diperoleh melalui observasi digital-visual, wawancara mendalam, dan dokumentasi, kemudian dianalisis menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Temuan penelitian menunjukkan bahwa Artificial Intelligence (AI) berfungsi sebagai mitra produksi konten Agama Hindu, sementara penyuluh Agama Hindu tetap memegang otoritas substantif pesan keagamaan melalui proses kurasi dan validasi terhadap keluaran Artificial Intelligence (AI). Konten visual Agama Hindu digunakan untuk mengontekstualisasikan nilai Hindu dalam kehidupan keluarga, pendidikan, lingkungan, dan sosial. Facebook berkembang menjadi ruang pembinaan yang interaktif, berkelanjutan, dan responsif terhadap kebutuhan umat.

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Vol. 1 No. 2 (2026): Prosiding Seminar Nasional Fakultas Dharma Duta dan Brahma Widya

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Published

2026-10-16

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Vol. 1 No. 2 (2026): Prosiding Seminar Nasional Fakultas Dharma Duta dan Brahma Widya

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